Peru produces some of the highest (if not the highest) quality cotton in the world. Much like the garments they manufacture, Cotton Designs is one of the most prestigious companies in the country that produce some of the finest lines for some of the leading brands in the world. Jensen & Hughes was hired to create a CD-ROM and Web Site that would best represent all what Cotton Designs stands for: "Commitment and Quality".

Jensen & Hughes knew of the high quality and standards of this company that had set it apart from the rest. Because of this, the client constantly traveled around the world to fairs and exhibits to show his line to potential buyers. With this in mind, we knew we had our work cut out for us since our design had to consider an international audience and the appeal that would capture them.

Using the international symbol of cotton, which also happened to be part of the company's logo, we created a background where mother earth colors were used and a sense of warmth was added to the already tepid images of their fine garments. An autochthonous score accompanied the multimedia presentation where native instruments are noticeably predominant and a textured setting is perceived throughout the presentation. For a company that exports 75% of its total production, Cotton Designs will now achieve a higher degree of e-Branding through the residual Top of Mind a well developed CD-ROM leaves behind.

The image and positioning of Cotton Designs as a market leader has been increased substantially. Management now has a sophisticated marketing tool to assist them in their sales, and one that will inevitably channel traffic to it's Web Site.